Sponsorship
Become a Sponsor!
The Troy Turkey Trot is one of the Capital Region's most celebrated Thanksgiving Day traditions, bringing together up to 20,000 participants, volunteers, spectators, sponsors and vendors.
With 90% of participants coming from more than 220 communities across New York State, the Troy Turkey Trot offers sponsors a unique opportunity to reach a large, engaged regional audience while supporting an event that gives back to the community.
Represented
in 2025
See detailed participant demographics, geographic reach, media exposure and community impact in our
2025 Post-Race Report
.
An event of this magnitude offers sponsors a unique opportunity to connect with thousands of participants, spectators, volunteers and families while building awareness and recognition for their brand.
Our sponsorship packages can be customized to meet your company's specific marketing objectives. From an on-site presence to a comprehensive, multi-channel campaign, we can create a partnership that puts your brand in front of the Troy Turkey Trot's large and engaged audience.
Partnering with the Troy Turkey Trot can help your business:
- Stand out from the competition through high-visibility association with one of the Capital Region's largest and most recognizable annual events
- Build brand awareness among thousands of participants, spectators, volunteers and families
- Strengthen your community presence by supporting a longstanding Thanksgiving tradition that gives back to local charitable organizations
- Reach an active, engaged audience through on-site, digital and promotional opportunities
- Create meaningful connections with potential customers through customized sponsorship opportunities designed around your marketing goals
